Square Foods is disrupting the Baby & Pureed Foods categories with organic, fresh, whole-food purées. Delivering balanced nutrition and premium quality – impacting life’s most consequential stages from early development and preventative health to aging and recovery.

Fed up by the fruit-heavy, shelf stable pouches that lacked nutrition and freshness, Square Baby was built by two moms (a dietitian and genetic counselor) to create healthier eaters through balanced, complete nutrition while offering allergen introduction options to help prevent food allergies.

Square Foods expands to adults on a soft foods diet due to aging, surgery, or dental issues. This underserved customer has been limited to ultraprocessed puddings and nutritional drinks in a time where dignity and health matter most.

Katie Thomson MS, RDN is a nutrition entrepreneur, category disruptor, and pioneer in preventive health. As Cofounder & CEO of Square Foods, she is reimagining nutrition across life’s most consequential stages.

Katie built her career turning nutrition science into innovation that changes how people eat. As Starbucks’ first Nutritionist, she proved nutrition standards and healthier options could build brand loyalty and drive business growth at scale.

After becoming a mom, Katie saw an even bigger opportunity: infant nutrition. Fed up by a category dominated by fruit-heavy, shelf-stable pouches, she designed Square Baby as the first fresh-meal subscription to deliver 100% daily nutrition through veggie-first, balanced meals that introduce 8 top allergens to help prevent food allergies.

Today, that vision expands to adults who need nutritious pureed foods. Reimagining the stale “soft food diet” of shakes and pudding, Square Foods offers a dignified, delicious option for an untapped market: post-surgery and aging adults.

Katie is building more than a food company. She is creating a new model for nutrition as a tool for prevention, nourishment, and recovery – changing the trajectory of health, one generation at a time.