Transcend is a Seattle-based circular fashion brand and production studio building a more sustainable system for how clothing and textiles are made, used and kept in circulation. We combine global heritage craftsmanship with local production by refugee seamstresses and artists to reduce textile waste, preserve skilled craft and create economic opportunity. Our business spans four revenue streams:

1. B2C products: sold through our Pacific Place flagship, Seattle-Tacoma International Airport retail location, and online store;
2. B2B wholesale: for retailers, clothing rental companies and hospitality partners;
3. B2C services: including repair, tailoring and upcycling; and
4. B2B services: including product development, sampling, small-batch manufacturing and textile reuse solutions.

Nazia Siddiqui is the founder, CEO and designer of Transcend, a circular fashion company reimagining how clothing is made, used and kept in circulation. After a career spanning finance, operations and technology at PwC, Starbucks and Amazon, she left corporate leadership to build a fashion business rooted in craftsmanship, reuse and economic opportunity.

What began as a slow-fashion label has grown into a broader circular ecosystem spanning retail, artisan-made apparel and accessories, repair, tailoring, upcycling, small-batch production and local manufacturing. Through Transcend’s Seattle production studio, Nazia is also creating skilled employment pathways for refugee and immigrant seamstresses and artists.

Her work sits at the intersection of fashion, circular economy, technology and workforce development, with a focus on proving that sustainability can be commercially viable, locally rooted and designed to scale.

Nazia's entrepreneurial journey is centered on proving that sustainability can be built into the business model itself. Nazia is also a speaker on circular fashion, the circular economy, textile reuse and refugee workforce development.