Silk or Lace

A marketplace for high quality and realistic human hair wigs and hair toppers for women with hair loss.

About the Business

Silk or Lace is a premium wig and hair topper marketplace based in Plano, TX built around the belief that every woman deserves to feel like herself, no matter where she is in her hair loss journey.

We offer the Silk or Lace Collection, our in-house line of high-quality human hair wigs and toppers, alongside a curated resale marketplace for lightly worn pieces from top brands. Two ways to shop with one trusted community. Whether you're buying your first topper or your fifth wig, we're here to make the experience feel personal, empowering, and anything but overwhelming.

Suran Yoo

I wore my first hair topper to my wedding.

That moment, and the years of navigating hair loss that led to it, became the foundation for Silk or Lace, (www.silkorlace.com) which I launched in 2020 as a first-time, bootstrapped entrepreneur. My goal was simple: make it easier for women with hair loss to find high-quality, realistic wigs and toppers without the overwhelm, shame, or guesswork I had experienced myself.

Six years later, Silk or Lace has become a trusted name in the industry not just for the quality of what we carry, but for the community we've built around it. Sharing my story has healed others, but it's also healed me.

Silk or Lace has been featured in INC Magazine, NBC Dallas, ABC News, Popsugar, D Magazine, and more. Find us at @silkorlace and follow my journey at @the_strandie.

Inside the Fellowship

The Tory Burch Foundation Fellows Program connects extraordinary women entrepreneurs with the essential tools to scale, lead and shape the economy. Most importantly, Fellows engage with decision-makers and founders who are committed to growing together and building with intention.

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505

Fellows

45+

States

20+

Industries

$500M+

Economic Power