Lillian Rafson

Pack Up + Go | Pittsburgh, PA

Encouraging open-mindedness and spontaneity by incorporating surprise in the travel industry.


Pack Up + Go surprise destination packet.

Company description…

Pack Up + Go is a travel agency that plans 3-day getaways around the United States. The catch? Your destination is a surprise until the day you depart!

I started my company because…

I want to encourage Americans to experience new places and cultures with an open-mindedness that often gets lost in our day-to-day routines. I can attest to the fact that leaving one’s comfort zone has immeasurable personal benefits, but I also believe that travel is more important than ever in the context of a national conversation. In a hyper-connected, yet somehow-socially-disconnected world, we must engage with new people and see places that we might not visit organically, and learn about different ways of life. I believe that travel builds bridges, and I’m hopeful that Pack Up + Go can help foster community and understanding through the joy of surprise and spontaneity.

The impact I want my company to have on the world…

The travel industry has a major impact on local economies, but many traditional destinations now suffer from over-tourism. Pack Up + Go works to spread the economic benefits of tourism to lesser-visited destinations around the country. After all, when you travel, you’re more likely to visit a local café instead of a national chain. Pack Up + Go travelers support thousands of small businesses, restaurants, museums, organizations and public transportation networks while on their trips. I’m proud that we’re able to have this impact while simultaneously adding the spark of intrigue and surprise to traditional vacations for our travelers.

Top 3 goals for my business are…

  1. Become the premier surprise travel agency in the United States, championing the domestic tourism industry.
  2. Scale without compromising customer service.
  3. Harness our data in order to better surprise and delight our travelers.

Women entrepreneurs are…

Disrupting the status quo by providing a fresh perspective in the world of business.

I #EmbraceAmbition because…

If not now, when?

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