WEST X EAST enables fashion and product-based businesses to offer personalized, made-to-order experiences while reducing sampling, inventory, and production waste. We serve brands across bridal, occasionwear, menswear, jewelry, and shoes. Our AI-powered platform bridges the gap between digital customization and physical manufacturing, enabling brands to bring a customer’s vision to life as a production-ready product faster, more efficiently, and at scale. By digitizing the journey, we help brands deliver unique products without the cost, complexity, and waste of traditional production.

Tania Kottoor is an award-winning Founder & CEO of the VC-backed company WEST X EAST—a brand born in the West with roots in the East. Originally launched during the pandemic, WEST X EAST quickly became a leader in the culturally-driven fashion space, garnering attention from Brides Today India, Over The Moon by Vogue, and BRIDES.

The brand has since evolved, with the introduction of its cutting-edge AI-powered personalization tool, WEST X EAST has pivoted to a B2B model, empowering brands to scale customization. This digital-first transformation has reimagined how fashion is created, experienced, and personalized.

Under Tania’s leadership, the brand underwent a full relaunch featuring a Times Square Billboard debut. Her vision was recognized as the Brooks Brothers Gold Prize Winner, cementing her position as a trailblazer in fashion-tech.

Deeply immersed in the startup ecosystem, Tania has participated in multiple accelerator programs and fellowships and successfully raised venture capital and secured six figures in grants through pitch competitions.

Tania speaks on entrepreneurship, motherhood, and mental health, sharing her journey of resilience and innovation.