CPRWrap®
Patented CPR templates that guide everyday people through lifesaving CPR when every second counts.
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About the Business
CPRWrap® is a patented CPR template that helps people respond with confidence during a cardiac emergency. Available in adult, child, and infant sizes, it provides visual prompts, instructions, and hand-placement guidance. Adult and child templates include a one-way valve mouth barrier to help protect rescuers from fluid contaminants, while the infant template uses a semi-permeable mesh barrier for nose-and-mouth breathing. Instructions come standard in English and Spanish and can be localized for global use. Founder Felicia Jackson created CPRWrap after freezing during an emergency involving her own child, despite being CPR certified. CPRWrap serves families, schools, healthcare organizations, first responders, businesses, and communities, helping people act when every second counts.
Felicia Jackson
Felicia Jackson turned the most frightening moment of her life into a mission to help others save lives. A healthcare professional, inventor, TEDx speaker, and founder and CEO of CPRWrap®, her entrepreneurial journey began after she froze during a life-threatening emergency involving her child, despite being CPR certified. Her husband stepped in and helped save their child, but Felicia was left determined to close the gap between knowing CPR and performing it under pressure. She went on to invent CPRWrap®, becoming the first Black woman to hold a patent for a CPR assistance device. Since then, she has navigated funding challenges, manufacturing setbacks, breakthroughs, and the realities of building a product from the ground up. Her persistence has helped place more than 100,000 CPRWrap kits into the hands of families, schools, healthcare organizations, first responders, and communities. Her work has earned national recognition, including winning Amazon Prime’s Buy It Now and being selected as a 2023 Tory Burch Foundation Fellow. Felicia is building more than a company; she is using her journey to show that fear does not have to be the end of the story. It can become the beginning of purpose, innovation, and lifesaving impact.
Inside the Fellowship
The Tory Burch Foundation Fellows Program connects extraordinary women entrepreneurs with the essential tools to scale, lead and shape the economy. Most importantly, Fellows engage with decision-makers and founders who are committed to growing together and building with intention.
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Fellows
45+
States
20+
Industries
$500M+
Economic Power